The world of fashion woke up to the brutal news that Chris Printup passed away on the morning of 28th June 2023. Printup founded the company ‘Born X Raised’ in 2010 and has since raised it into one of the most recognizable streetwear brands in the world. ‘Born X Raised’ represents the city of Los Angeles, and several models, including Myles, have been mourning its founder’s loss recently.
Just last year, Printup’s company dropped some fire collabs with the Los Angeles Lakers. The cultural fit between streetwear and basketball made the clothing line a hit. Spanto, as he’s lovingly referred to by his fans, left an indelible mark on the city of Angels.
Tragically, the fashion legend’s car crashed in Albuquerque, New Mexico on Sunday.
It seems Printup also had a follower in the oldest son of .
Myles O’Neal took to Instagram to express his condolences to the Printup family. The 26-year-old gave an ode to the fashion legend , “Rest Easy OG.” Here are a few other heartfelt messages from fans who mourned the loss of the icon.
Under the brand’s Instagram post, fans heaped love and admiration for the LA icon.
“Thank you for inspiring us Spanto!! Your legacy will be felt for centuries 🙏🏾 true LA the only way we like it. God bless you”
Clearly, Born X Raised has tapped into the essence of the city and locals vowed to support Spanto’s brand after his passing.
“The one brand that has always showcased the real LA and the ongoing gentrification issues in our neighborhoods. Spanto and BxR forever 🤍”
Most of all, fans were quick to declare that despite his unfortunate passing, Spanto would never be forgotten by his city.
“Spanto is forever Los Angeles ♾️”
“Long Live Venice’s Champion. Thank You Spanto for everything .”
“The city will never let your legacy die. 🖤”
