The NBA has experienced significant growth and development over the past few decades. The league has averaged a viewership of per game on ABC, ESPN, and TNT. This made the 2022-23 postseason the most-watched in the past five years. Now, the NBA aims at tripling its media rights fees from $2.6 billion in the current deal to upwards of $7 to $8 billion annually.
As the NBA has evolved into a thriving business, numerous brands seek to form partnerships with the league. Kim Kardashian’s underwear brand, Skims, has become the latest brand to partner with the NBA.
The with Kim Kardashian’s shapewear and clothing brand, Skims. Skims has been named as the official underwear partner of the NBA, WNBA, and USA Basketball.
During the announcement press conference, Kim said,
NBA Commissioner Adam Silver remarked about the growing influence of Skims. During the press conference, he said, “
Kim K and Jens Grede co-founded Skims in 2019. They aim to provide solutions by creating the next generation of underwear, loungewear, and shapewear. Skims Men launched on October 26th and they celebrated the launch with a new brand campaign, . Skims has signed endorsement deals with various athletes like Neymar, Nick Bosa, and NBA All-Star Shai Gilgeous Alexander.
Nevertheless, considering Kim K is now officially a part of the NBA world, owing to her partnership, fans can’t contain their excitement.
As soon as the NBA announced its partnership with Skims on social media, fans started to speculate. Some fans were left puzzled at the decision by the NBA to partner with Kim Kardashian. Whereas others thought it was a huge move by both parties concerned.
A Twitter user by the name of McMiller wrote,
Kim’s hustle and marketing abilities impressed some fans. A fan by the username of Hakim wrote,
While it certainly is an enormous deal, the viability of the deal has perplexed many fans. A user by the name Bill Ari wrote, “
What do you make of the NBA’s association with Kim Kardashian and Skims? Let us know in the comments below!
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